FusionBakeBox
FusionBakeBox creates at-home baking kits featuring curated recipes and elevated flavors from around the world. They conveniently pre-measure, pack, and ship the ingredients to your front door. I captured the baking process and several finished desserts to help them grow their business.
We carefully staged each creation with key ingredients to convey FusionBakeBox's innovative flavor profiles visually and grab the attention of potential customers as they scrolled through social media. I shot each product from multiple perspectives for use on the main e-commerce site, advertisements, and the recipe cards that come inside each box.
Each box comes with all of the ingredients in the right proportions to make each product, but FusionBakeBox customers have varying levels of baking experience. Since successful bakers are more likely to purchase again, capturing the correct texture and technique for each step on the recipe cards was key to ensuring customers could achieve the same delicious results at home as FusionBakeBox intended.
